Sweet Protection

In 2003 Sweet made their first ISPO appearance, and immediately won the Brand New Award for the best newcomer. The products presented had close ties to the initial, homemade gear the boys used when exploring mountains in their youth. The importance of functionality and quality in the outdoors has from the start been a core value of the company, and a cornerstone in the design principles. A seamless flow of feel and function, distinctive in design and style.

Awards:

• Norwegian Design Council’s Award for Design Excellence. Both Rooster and Strutter helmets – 2001

• ISPO “Brand New Award” – 2003

• Playboating Magazine, ”Best piece of software of the decade” – 2004

• Men’s Journal USA, ”Best gear of the year” – 2004

• Norwegian Design Council’s Award for Design Excellence. Both Trooper helmet and Crusader apparel – 2005

• Norwegian Design Council’s Honours Award, Trooper helmet – 2005

• Norwegian Design Council’s Honours Award, Crusader Outerwear – 2005